![]() On initial release, the DIVX player was twice as expensive as a normal DVD player (starting at $499).Īt DIVX launch, it was sold primarily through Circuit City, Good Guys and Ultimate Electronics retailers. The system had widespread studio support, and DIVX manufacturers expected that demand for the units would be high. DIVX discs used Triple DES encryption and an alternative channel modulation coding scheme, which prevented them from being read in standard DVD players.ĭIVX was introduced in 1997, the format was a partnership between Circuit City and entertainment law firm Ziffren, Brittenham, Branca & Fischer. DIVX player owners had to set up an account with DIVX to which additional viewing fees could be charged. The status of the discs was monitored through an account over a phone line. At this point why one wouldn’t just buy a normal DVD, to watch it as many times as you want, we will never know, but DIVX was an exciting new technology.Įach DIVX disc was marked with a unique barcode in the burst cutting area that could be read by the player, and used to track discs. ![]() Viewers who wanted to watch a disc an unlimited number of times could convert the disc to a “DIVX silver” disc for an additional fee. After 48 hours, the disc could be viewed by paying a continuation fee to play it for two more days. The disk would be watchable for up to 48 hours after its initial viewing. Digital Video Express (DIVX) was a video rental format variation, in which a customer would buy a DIVX disc (similar to a DVD) for approximately US $4.50.
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